More is less

Or why moving to a big city like London will make your dating life more frustrating, not despite, but because of the apparently inexhaustible amount of choices you get to make.

After looking at the current research, we can sum it up this way:

Some choice is better than none. Too much choice will kill your love life.

Barry Schwartz’s TED Talk “The Paradox of Choice” isn’t specifically about the romantic dilemmas of people living in big cities, but I think you can draw the inferences on your own.



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